Ontological

What does Ontological mean?

on·to·log·i·cal (nt-lj-kl)
adj.
1. Of or relating to ontology.
2. Of or relating to essence or the nature of being.
3. Of or relating to the argument for the existence of God holding that the existence of the concept of God entails the existence of God.

http://en.wikipedia.org/wiki/Ontology

n the classical sense, anthropology can be taken as a subset of ontology. Ontology is the study of being as such. It asks the question, "What sorts of things are there?" Anthropology is the study of the human being. It asks the question, "What sort of thing is man?"
http://www.monachos.net/forum/showthread.php?7692-Ontology-and-anthropology

Capitalism embraces anthropology

What do we think about capitalists using the ethnographic approach to develop products and services. It's hard to say. On the one hand, it is good that people know about the field, it increases the potential for anthropology to have an influence. On the other, anthropology has a long history of being used for nefarious means, starting with the colonial project and maybe we quite liked being under the radar for a few decades...